The British Society of Animal Science (BSAS) is delighted to welcome Germinal as its newest corporate member. This partnership underscores a shared commitment to advancing sustainable livestock production through cutting-edge research and collaboration between plant breeders and animal scientists.

Germinal, a leader in forage innovation, has invested significantly in plant research through its research and development division, Germinal Horizon, based at Aberystwyth University’s Institute of Biological, Environmental and Rural Sciences (IBERS). By working closely with animal scientists, Germinal aims to develop forage solutions that enhance productivity while supporting sustainability goals.

Paul Billings, Managing Director of Germinal, expressed enthusiasm for the new partnership:
“We are delighted to become corporate members of the British Society of Animal Science. We have invested heavily in the development of groundbreaking plant innovations led by scientists at Germinal’s research and development division, Germinal Horizon, embedded at Aberystwyth University in the Institute of Biological, Environmental and Rural Sciences (IBERS).

It is important plant breeders and animal scientists work together to ensure we are both breeding for the right traits, so animals can utilise forage products in the best way possible. We want to breed plants to reduce emissions without compromising meat and milk production to deliver profitable and sustainable returns to farmers.

We firmly believe that research holds the key to unlocking these Climate Smart solutions that will help farmers rise to the challenge of delivering increased food production whilst meeting Net Zero. Being a member of BSAS will allow us to be at the forefront of animal scientific research to anticipate challenges and continue to innovate to ensure we have the solutions to help farmers overcome the challenges they face now and in the future.”

Maggie Mitchell, CEO of BSAS, welcomed Germinal to the Society:
“We are thrilled to have Germinal on board as a corporate member. Their dedication to advancing forage innovation aligns perfectly with our mission to enhance the understanding and application of animal science. By supporting collaborations between plant breeders and animal scientists, we can drive meaningful progress in sustainable livestock production. With agriculture facing growing demands for efficiency and environmental stewardship, partnerships like this will be instrumental in developing practical, science-led solutions that benefit both farmers and the wider industry.”

As a corporate member of BSAS, Germinal will gain access to the Society’s network of researchers, industry leaders, and policymakers, ensuring that forage innovation remains at the heart of discussions on the future of sustainable livestock production.

For more information about BSAS and its corporate membership opportunities, visit www.bsas.org.uk.