The Future of the Poultry Industry

09 Jan 2020

The modern poultry industry is always striving for high production and better quality at low cost.  In recent years it has been a turbulent time for the poultry sector, with supply and demand out of balance, the looming possibility of tariffs post Brexit, and increasing pressure to reduce emissions. However, going into 2020 the longer-term prospects for the sector look more encouraging, as egg and poultry meat demand is increasing (the average person in the UK eats an incredible 33kg of poultry meat per year according to Defra) and the move to cage-free eggs gathers pace.

NFU Poultry Board Chairman Thomas Wornham recently reported that he believes that the poultry sector’s priority for 2020 is to create a standards discussion that benefits farmers: by trying to re-categorise egg sizes after Brexit, by educating politicians on welfare standards in the UK and continually pushing the advances in antibiotic reduction. 

Addressing the political concern of cage-free production will also be of great importance for 2020. Some retailers are now offering customers mixed packs of eggs to redress the balance, but the fundamental issue of an oversupply of free-range eggs has taken a sector from being a niche into the mainstream.

The poultry sector has major assets to succeed at meeting the expectation of the world population, if it can anticipate the changes needed for sustainable production systems. At the WPSA2020 conference, experts from a range of fields are being drawn together to inspire delegates to synthesise new approaches to their own work in the poultry sector whilst also exploring avenues for meeting the changing needs of consumers while maintaining social, environmental and economic sustainability.

To book tickets for the WPSA2020 conference CLICK HERE