Business development expert unveiled as new BSAS chief

Rural business development and marketing expert Maggie Mitchell has been announced as the new chief executive of BSAS.


Currently director of business development at the Falkland Estate Trust, Maggie will join the society in January, replacing current chief executive Bruce Beveridge who will stand down from the role at the end of November. 

As well as being responsible for the sustainable development of Falkland Estate's tourism, property, forestry and agricultural enterprises, Maggie's previous experience includes project management, business, and marketing consultancy for organisations including Dunfermline BID, the BBC Good Food Show Scotland, and Quality Meat Scotland.

She was also the chief executive of Scottish Trout and the marketing director of the Scottish Pig Industry Initiative.

Announcing the appointment, BSAS president Helen Miller said she was delighted to welcome Maggie to BSAS.

"Maggie has a family background in farming and has spent considerable time working within the animal and food environments," she said.

"She has successfully developed new strategies to grow organisations and currently has responsibility for overseeing a diverse portfolio, including livestock, and identifying and delivering new and sustainable income opportunities. 

"Maggie is very excited by this opportunity to develop the future strategy of BSAS and directly contribute to the ongoing success of the organisation and wider animal science environment, which she believes will continue to evolve and face new challenges. I very much look forward to welcoming her to the Society."

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